Google Ads is instantaneous and generates leads and sales in a matter of days, rather than months like SEO and organic social media marketing campaigns.
Google Search Ads are known as PPC (pay per click). In other words, you only pay when someone clicks the ad. Search Ads appear on the search engine results page (SERP) in two places: At the top (up to four ads) and at the bottom.
Using Google Ads to target people at the bottom of the funnel can be one of the best ways to get you started. This is done with commercial intent keyword targeting. By starting with people at the bottom of the funnel, you can reach people who are actually interested in your products/services right from the start. By using this strategy, you will start seeing results immediately.
In addition to being a search engine, Google is much more. It includes things like YouTube, G-mail, apps, Google Maps, Android, etc. This means Google is able to collect data through a lot of channels. Google uses all this data to predict intent and show your ads to people who are ready to buy. As a result, B2B businesses can more easily find decision-makers who are ready to purchase their products or services.
As a ppc agency, we are always looking for new ways to optimize our Google Ads campaigns. Google Ads allows you to measure performance and improve your ads continuously, so you will be able to craft the most effective ads for your audience.
Google Ads is easily trackable, measurable, and scalable. We have seen great success with our clients who have Optimized their campaigns continuously. The key is to keep track of your progress and make adjustments along the way. By doing so, you will be able to maximize your results and ROI.
Even if they don't click on your link, they will remember you and may later search for you on Google or similar, when they are ready to make a purchase.
In terms of generating leads, Google Display Ads are typically good for top-of-funnel advertisements, since they allow you to show ads to people before they start searching for what you have to offer. This helps build brand awareness.
Any B2B marketer knows that one of the keys to success is making sure that potential buyers are aware of your products or services. But in today's crowded marketplace, simply having a compelling product or service is not enough.
You also need to make sure that your target audience is aware of your brand and has a positive association with it. That's where brand awareness comes in.
By boosting brand awareness, you can make sure that key decision makers know about your offerings and are more likely to consider them when making purchase decisions. And when you partner with a PPC management company, you can be confident that your branding efforts will be highly effective and well-coordinated.
If you're looking to take your business to the next level, don't underestimate the power of brand awareness. Google Display Ads can be found almost anywhere on the internet across millions of websites, apps, and Google properties, which makes it much easier to reach key decision makers in B2B.
B2B businesses have traditionally been slow to adopt ecommerce. In the same way that the B2C world is constantly evolving and digitizing, customers are demanding the same from B2B sellers - and they are increasingly impatient with those that do not provide it.
To grow revenues for your business, you need to expand your customer reach and reduce the cost of acquisition. Is B2B ecommerce a future business opportunity, and what are the barriers to entry?
B2B businesses still rely on email and phone calls, of course. It's clear, however, that ecommerce is pushing the boundaries of what B2B sales can be.
B2B platforms continue to introduce cost-effective and accessible sales opportunities through personalized sales portals, mobile ordering, AR tours, and self-service functionality.
Because YouTube has such a massive user base, it allows small businesses and enterprise companies alike to reach more interested users than ever before. In fact, YouTube is the second largest search engine with more than two billion users.
Getting your ads in front of more people increases your ad clicks, traffic to your website, and sales over time.Having built up an incredible user base, YouTube is a fantastic advertising platform. You can see results immediately.
It's easy to see why PPC is lucrative - you only pay when someone clicks your ad. In addition, you get to decide how much you want to pay when someone clicks.
YouTube advertising works in the same way as PPC, so it is extremely cost-effective.
Based on your goals, Performance Max helps you acquire customers you are missing through a bottom-of-the-funnel approach.
Performance Max offers a new type of campaign type that helps you drive conversions based on your specified conversion goals, optimizing performance across channels in real-time in order to deliver more conversions, and by doing so, delivering greater value.
Consequently, you can achieve your campaign goals at a much faster rate than with a generic search campaign and focus your attention on strategy instead.
The use of audience signals can help you target exactly the audiences you're looking for. By using the search engine's real-time understanding of consumers' intent, preferences and other behavioral characteristics across all channels, Performance Max unlocks new audience segments.
Cookies are now becoming obsolete, and tools like GA4 will be extremely useful when it comes to tracking visitors to your website (and as they travel to other websites).
With Google Analytics 4 we can see how our data crosses platforms (web and app) to best understand how users interact with products and services.
With highly insightful analytics reports, we can
plan your campaigns more effectively and target the right audience within the right timeframe. In turn, the return on advertising investment is higher thanks to successful marketing campaigns.
The new measurement features in GA4, and the more advanced tools and integrations mean that we can target more precise audiences, which means higher returns on ad spend.
